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  • MEET LONGINES' NEWEST AMBASSADOR OF ELEGANCE

    by George Elmallakh
    Jennifer Lawrence, Oscar-winning actress and activist, is now a Longines Ambassador of EleganceFor more than a decade, Jennifer Lawrence has been r...

  • BULOVA “PARKING METER” CHRONOGRAPH‌

    by George Elmallakh
    As highly sought after as a prime parking spot, the “Parking Meter” Chronograph from the Bulova Archives is re-introduced in a limited-edition des...

  • DISCOVER THE NEW MIDO OCEAN STAR GMT

    by George Elmallakh
    MIDO is enriching its Ocean Star diving watches collection with a version equipped with the highly practical GMT function. It clearly displays the...

  • MIDO NEW LIMITED EDITION OCEAN STAR 20TH ANNIVERSARY

    by George Elmallakh
    The dial of the Ocean Star 200 diving watch offers indexes filled with Super-Luminova® and skeletonised hands. The indexes at 6 and 12 O'clock ...

  • LONGINES DOLCEVITA X YVY

    by George Elmallakh
    When a leather strap redefines a watch   The winged hourglass brand is launching the new LONGINES DOLCEVITA X YVY line. Swiss designer Yvonn...

  • Design by Nature

    by George Elmallakh
    In Switzerland, nature surrounds us every day, lifting the stresses of modern life. So it was natural for Rado to co-curate Great Gardens of the W...

  • INTRODUCING THE NEW MIDO COMMANDER GRADIENT

    by George Elmallakh
    With the Commander Gradient Swiss watch, watchmaking mechanics become visible thanks to a transparent acrylic dial - a first in this iconic col...

  • A FIELD WATCH THAT HAS IT ALL

    by Farah Saad
    Introducing new Khaki Field Titanium sizes and styles   Getting ready for the wild? Built for outdoor adventures, our Khaki Field Titanium Au...

  • THE MOST ULTRA ACCURATE WATCH

    by George Elmallakh
    THE NEW LONGINES ULTRA-CHRON, TICKING AT 10 BEATS A SECOND. The new Longines Ultra-Chron is inspired by the aesthetics codes as well as t...

  • A PRECISION INSTRUMENT FOR UNDERWATER EXPLORERS

    by George Elmallakh
    A PRECISION INSTRUMENT FOR UNDERWATER EXPLORERS WITH AN INTREPID NEW LOOK, HAMILTON'S KHAKI NAVY FROGMAN AUTOMATIC IS A HERO OF THE DEEP  The Kha...
    Posted in hamilton, khaki navy, watch

  • THIS MECHANICAL WATCH IS AN IN-FLIGHT HERO

    by George Elmallakh
    Introducing the new Khaki Pilot Pioneer Mechanical Chronograph  Powered by an exclusive hand-wound movement, our latest pilot's watch's distinct...

  • LONGINES AND THE LONGINES GLOBAL CHAMPIONS TOUR EXTEND THEIR LONG-TERM PARTNERSHIP

    by Farah Saad
    Longines and the Longines Global Champions Tour announced today that their strategic partnership will be extended to 2027. The collaboration, whic...