IT'S GUCCI TIME
Starring in the new GUCCI 25H campaign,
Idris Elba comes to a certain realization.
In a moment somewhere between the contemporary and the nostalgic, Idris Elba contemplates his relationship with time in a frank internal monologue, eventually concluding that ‘It’s Gucci Time.’ With tangible magnetism, the actor, producer, and musician presents the new tagline for the GUCCI 25H timepieces collection in a single-take sequence captured from a one-point perspective.
Inspired by modern architecture's sleek forms, the GUCCI 25H has a multi-layered silhouette and ultra-thin profile defined by clean lines, contrasting finishes, and an integrated bracelet. The collection features several automatic editions fitted with the Maison’s debut in-house GG727.25 caliber. Alongside the 40mm steel model, which Elba wears in the video, are counterparts in striking blue aluminum or steel embellished with diamonds.